A good keyword is short, easy to spell, hard to mishear and hard for phones to autocorrect.
Avoid joining two or more words together. SUMMER is a good keyword. SUMMERSUN is less good: it's two words pushed together, and supporters' phones may try to autocorrect it.
Keyword rules
- 3 to 15 letters or numbers
- no spaces
- can't end in a number
You can have as many keywords as you like, at no extra charge. For how keywords and shortcodes work together, see Does our charity get its own unique shortcode?