To contact supporters by text or phone after they donate, you need their consent. Use a One-off donations with marketing consent campaign.
How it works
Choose One-off donations with marketing consent when you set up your campaign. You choose a keyword on one of our shared shortcodes, and we also create an opt-out version of it.
For example, if your keyword is DONR on 70085, we also create DONRNOINFO on 70085:
- Supporters who text DONR give and opt in to hearing from you.
- Supporters who text DONRNOINFO give without opting in.
Promote both keywords
Tell supporters about both keywords, and which one opts in. Use the promotion wording shown on the Ready to go step when you set up the campaign. For example:
Text DONR 5 to 70085 to give £5. You'll also be opting in to hear more from us. To give £5 without opting in, text DONRNOINFO 5 to 70085. Texts cost £5 plus one standard network rate message.
If you use QR codes, make one for each keyword. See how to make a QR code.
See who opted in
Donations to the opt-out keyword are recorded under a separate campaign with NOINFO at the end of its name. In Reports > All donations, filter by campaign, or select Download: the file includes each supporter's consent.